Advertising with FlyPast

The Market

The historic aviation market has a global following of dedicated enthusiasts who are very passionate about aviation heritage and nostalgia. The passion and dedication of historic aviation enthusiasts from across the world helped raise 5 million pounds to get the Vulcan XH558 airworthy again and has also raised a further 3 million pounds so the aircraft can fly at airshows.

Historic enthusiasts are collectors of aviation art, books models and will regularly attend airshows and museums around the world to follow their hobby.

The historic magazine market has seen continued circulation growth for the last 4 years due to the fact that readers of historic magazines are older and have more disposable income.

Editorial Profile

Take a look through the pages of FlyPast and you will discover why it is Britain’s
top-selling aviation monthly. Its determined editorial team does not sit by the letter-box or the PC waiting for something to happen... they are out there doing it! They travel all over the UK and across the planet in search of breaking stories and the best of photography. All of this, and more, adds up to why FlyPast is so well-respected and eagerly sought after.

Each month FlyPast is packed with first-person aircrew memories, well researched features from 1914 into the 1960s, airshow news, product reviews, museum visits, restoration projects, in-detail surveys of famous aircraft as well as comprehensive and authoritative news and stunning photography from around the globe.

Readership

FlyPast is enjoyed in over 100 countries worldwide. Readers have the ‘can-do’ attitude and they travel long distances to follow their aeronautical passions. They are typically aged between 45 – 60, married and have large disposable incomes.

The Product

  • A4, glossy, saddle stitched

  • Monthly frequency

  • Established in 1981

  • Cover price £4.10

  • ABC 41,188 Jan - Dec 08

A creative approach

Advertorials

Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. FlyPast can write and design an advertising feature based on your business, products and services from information supplied by you.

Supplements/Promotional Material

FlyPast magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through FlyPast magazine at the shows we attend or via direct mail to a particular target market.

Reprints

Articles that have featured in FlyPast are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.

Gatefold, Outserts, Loose Inserts

FlyPast can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.

Media Pack

Download the Media Pack