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Advertising with FlyPast

The Market
The historic aviation market has a global following of dedicated enthusiasts who are very passionate about aviation heritage and nostalgia. The passion and dedication of historic aviation enthusiasts from across the world helped raise 5 million pounds to get the Vulcan XH558 airworthy again and has also raised a further 3 million pounds so the aircraft can fly at airshows.

Historic enthusiasts are collectors of aviation art, books models and will regularly attend airshows and museums around the world to follow their hobby.

The historic magazine market has seen continued circulation growth for the last 4 years due to the fact that readers of historic magazines are older and have more disposable income.

Editorial Synopsis
Take a look through the pages of FlyPast and you will discover why it is Britain’s top-selling aviation monthly. Established in 1981, FlyPast is internationally regarded for its comprehensive coverage of aviation history and heritage. Each month FlyPast is filled with first-person aircrew memories, well researched features from 1914 into the 1960s, airshow news, product reviews, museum visits, restoration projects, in-detail surveys of famous aircraft as well as comprehensive and authoritative news and stunning photography from around the globe. Subjects regularly profiled include British and American aircraft type histories, as well as those of squadrons and units from the Second World War to the Cold War.

Readership
FlyPast readers have the ‘can-do’ attitude and they travel long distances to follow their aeronautical passions. They are typically male, aged 45 – 60, married and have large disposable incomes.

Distribution
FlyPast is available in 60 countries worldwide. It is sold through all WH Smith stores in the UK and Barnes and Noble and Borders in the US, as well as through leading newsagents in other countries. FlyPast also enjoys a significant subscriber base and direct sales through Key Publishing’s mail order operations.

FlyPast will benefit from bonus distribution at various major airshows throughout the year such as Flying Legends, Duxford, RIAT, Waddington and Lucht Macht Dagen.

The Product

• A4, glossy, saddle stitched
• Monthly frequency
• Established in 1981
• Cover price £4.25
• ABC 37,673 (Jan – Dec 2011)


A creative approach

Advertorials
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. FlyPast can write and design an advertising feature based on your business, products and services from information supplied by you.

Supplements/Promotional Material
FlyPast magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through FlyPast magazine at the shows we attend or via direct mail to a particular target market.

Reprints
Articles that have featured in FlyPast are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.

Gatefold, Outserts, Loose Inserts
FlyPast can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.

Media Pack

Download the Media Pack

Advertising Terms and Conditions

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